At long last, we launched. I thought about companies that have crazy launch parties. We sent out an email to our parents and a few friends and then went to sleep, exhausted.

It’s an interesting and scary moment when an idea in your imagination meets the real version. The site felt half done at best. There were so many features we had had to put on hold in order to get the basic site working. So many details that we hadn’t had time to address.

It had been fifteen months to get this thing up. I sat up late into the night clicking through the site, terrified. If this thing was going to succeed, the hard work had just begun.